Helvetica
- Helvetica was developed by Max Miedinger with Eduard Hoffmann in 1957.
- Helvetica as originally designed include the termination of all strokes on horizontal or vertical lines and unusually tight letter spacing, which give it a dense, compact appearance.
- Helvetica is a popular choice for commercial wordmarks.
- It is also used by U.S government, Transportation settings, Washington metro.
Helvetica movie
- Helvetica is a feature-length independent film about typography, graphic design and global visual culture.
- It was directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director.
- The film aims to show Helvetica's beauty and ubiquity, and illuminate the personalities that are behind typefaces.
- Helvetica Shows the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day and how typeface affect our live.
- This movie made on taking logos and corporate branding, they design the type that we read every day in newspapers and magazines, onscreen and on television.
- The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
- The film was shot in high-definition on location in the United States, England, Netherlands, Germany, Switzerland, France and Belgium.
- Helvetica had its World Premiere at the South by Southwest Film Festival in March 2007.
- The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries.
- The film got many awards like "Designs of the year".
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